THE STORY – CHALLENGES
A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet. Now you can imagine how many challenges are there for both an enterprise and the dealer; in ensuring the goods seamlessly transfer from the point of supply, to the point of demand. From communication to logistics… So much is at play.
After a few conversations that the growth consultants at Yellow Messenger had with the team at Asian Paints, we were able to identify a two-fold objective that we could achieve with automation to solve a big problem for both the Distributors and Asian Paints.
- DELIVERING an effective way of providing business-critical information to dealers
- REDUCING the demand for customer support’s bandwidth for distributor’s queries
Yellow Messenger’s Solution for Asian Paints
Asian Paints collaborated with YellowMessenger to build an AI-powered digital assistant – Captain Asian Paints.
This Digital Assistant, at the backend, has integrated with many enterprise software used by Asian Paints to be able to answer queries posed by Distributors on Whatsapp business account.
From Distributor’s past orders, tracking current orders to sending the invoices as PDF’s inside Whatsapp, it can do it all.
Alas! Peace of mind for the Distributor. No more long waiting queues on call. No more waiting for business hours. No more back and forth.
Yellow Messenger brought to life Captain Asian Paints to respond to distributor queries across India in multiple languages, anytime, anywhere.
Let’s look at how Captain Asian Paints is saving the day:
- On-Demand Information: Asian Paints dealers can now see their past orders, track their ongoing orders and check on their invoice status by simply saying a Hi on Whatsapp.
- Converse in any language: Chat with Captain Asian Paints in over 55+ Languages. Considering Asian Paints coverage is in the Indian market, languages one will mostly be interacting with the Digital Assistant are English, Hindi, Bangla, Punjabi, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada, and Malayalam.
- Benefits beyond better CX: Though, automating the service desk is the primary function of Captain Asian Paints, cost reduction, reduced query SLA, enhanced workflow, and better user engagement are the added benefits for the enterprise.
Implementation Outcomes
Cutting down critical call volume: Asian Paints’ internal call center for support queries is receiving 25% fewer calls since Captain AP’s deployment
Speedy resolution: Thanks to the query processing at lightning speed, it has improved distributor participation with reduced service time per request.
Scaling to more channels: The uptake of digital assistant by the distributors is highly promising and Asian Paints is in talks to take Captain Asian Paints even to their Voice / IVR channel.
Yellow Messenger WhatsApp for Business Solutions
WhatsApp Business API
Connect with millions of customers on WhatsApp for Business Account. With this DIY solution, you can respond to queries and give them rich-media information regarding your products or services.
WhatsApp Business API and Chatbots
Converse with millions of your customers in over 55 Languages. Anytime. Anywhere. Leverage the power of AI + WhatsApp business API. Our partnership with WhatsApp ensures zero wait time to get your business account verified and our Conversational AI Platform delivers smart conversations from the day go.
WhatsApp API, Chatbots & Omni-Channel Bot
Your customers today are spread across channels – websites, apps, WhatsApp, phone, and more. We get that. It’s time to leverage the power of AI chatbot across communication channels like Whatsapp, website, Facebook Messenger, IVR, and more. Let’s start to deliver a seamless and superior Customer Experience.
Prashant
Wanted to understand more about this. Could we have a demo scheduled?
Yellow Messenger
Hi Prashant,
Thank you for your interest. Our solution expert will be in touch with you shortly over email.
Rosve
Hi,
Looking for Demo about whats app for Our Hospital Business and Natural Milk-RHIPL.
Yellow Messenger
Hi Rosve,
Thank you for your interest. Our solution expert will be in touch with you shortly over email.
P K Saha
Can it be used to coordinate a group of members of a collector club?
Yellow Messenger
Please request for a demo. Our Experts will be happy to understand your requirement and provide solution for it.
Jitesh
Looking to develop a whats app based sale channel for my retail business.
Yellow Messenger
Hi Jitesh,
Thanks for connecting with Yellow Messenger. Our solution experts will contact you at the earliest.
Azharuddin Mohd
Hey which AI yelow messenger uses
RASA or Dialogflow
Yellow Messenger
Hi Azharuddin,
Thanks for connecting with Yellow Messenger. Our solution experts will connect with you at the earliest.
Maibiz Technologies Pvt Ltd Mor
Kindly advice on solution you have and pricing.
Regards
Yellow Messenger
Hi,
Thanks for connecting with Yellow Messenger. Our solution experts will connect with you at the earliest.
Dilip
I want to demo your product whatsapp yello messenger
Yellow Messenger
Hi Dilip,
Thanks for connecting with Yellow Messenger. Our solution experts will connect with you at the earliest.
CallerInfo India
Dear Yellow Messenger,
Kindly advise on the solution you have and pricing.
Thanks,
Callerinfo
Yellow Messenger
Hi Callerinfo,
Thanks for connecting with Yellow Messenger. Our solution experts will connect with you at the earliest.
A’lyaa
Hi !
I’m interested with this AI Chatbot and want to get to know more about this. Could we have a demo scheduled?
Yellow Messenger
Hi A’lyaa,
Thanks for connecting with Yellow Messenger. Our solution experts will connect with you at the earliest.
Marc
Hi,
I would like to know more about your solution, the capapibilies and the pricing for a very small business. Will it be possible to get in touch ?
Best
Yellow Messenger
Hi Marc,
Thanks for connecting with Yellow Messenger. Our solution experts will connect with you at the earliest.