Customer Experience in Cricket Fueled by AI

Case Study - Audience Engagement Digital Assistant on Alexa and Web

Case Study Overview

A country with 1.3 billion hopes, a religion made of fans, uniting people across cultures & regions, is known as “Cricket” in the diversified land of India.

Indian Premier League (IPL) is a seasonal T-20 cricket format between eight teams based out of India.

The brand is valued at $6.13 Billion in 2018, has engaged more than 10 Million concurrent viewers on Hotstar during the 2019 season, and has broken records with its 18.6 Million Concurrent streaming viewers for the season’s finale.
Learning how influential customer engagement is to a business, the Royal Challengers Bangalore, one of the eight Indian teams, collaborated with Yellow Messenger to introduce a Digital Assistant for fan engagement, anytime, anywhere.

After bonding over coffee and cricket, the teams got together to dig deeper into what fans want! And what they wanted was byte-sized information about the match, across devices and interfaces they interact with on an everyday basis.

Talk to Royal Challengers Bangalore

“Talk to Royal Challengers Bangalore” is an AI-Powered digital assistant for Fan Engagement;

Available on:

  • RC’s Website
  • Google Assistant
  • Amazon’s Alexa, and
  • Facebook

This cricket enthusiast and fast learning AI Assistant has learnt more about cricket in the last season than we may have in our lives.

Here’s how it brings RCB closer to its fans

AI-Powered Fan Management

Player Information

Player Information on Alexa

Sometimes we can’t tell if its cricket that we love or the cricketer. Whatever the reason, knowing the players is a must! This digital assistant has everything you may want to know about RCB Players. Don’t believe it? Ask Alexa!

Live Score

Live score & commentary of the on-going match. Need we say more?

Booking Tickets

If you want to see the real deal, you can book your match tickets via Amazon Alexa. Now that’s a digital assistant which is capable of more, no?

Booking Tickets
Booking Tickets Online

Customer Engagement

What are you going to do with all this information? All game and no play makes Jack a dull boy. And so we spinned into the capabilities of the digital assistant to conduct quizzes and contests. RCB wins, we all win!

Customer Engagement on Mobile

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