Knowing from where your customers can come and creating a strong presence should be an important goal for a business of any size. A recent survey in August 2020, conducted by Facebook and Bain & Company suggests the following-
- Southeast Asia is a dynamic region and is fast growing to be one of the top growth engines for the global digital economy.
- 70% of Southeast Asian consumers to go digital this year.
In this journey of digital transformation,
- We can see a striking increase in online purchases be it clothing apparel, gadgets or groceries, or household items. Many people have started making digital payments than ever before.
- Discovery and adoption of multiple mobile applications are observed.
- Usage of social media is increased.
In addition to these traits, this pandemic situation also has created a new way of living – ‘contactless’. Put together, going digital, and engaging the customers, and driving more sales amidst the emerging competition is the key to business. Having a conversational AI solution across multiple channels has turned out to be the best bet across the industries.
Rise of social messaging apps in South East Asia
By the end of 2019, it was reported that apart from WhatsApp, Facebook there are many other social applications that are used widely in South East Asia.
- Telegram has got more than 200 million monthly active users
- Line, another messaging app popular in many regions of Asia and Japan has got 218 million users around.
- Viber had got more than 260 million active users.
- Zalo is a popular application in many of the South-East Asian countries especially Vietnam.
Leveraging the active usage of these messaging apps many popular brands like Health, Retail, Telecom across the globe have conversational AI Chatbots to generate more leads and thereby increased revenue and provide customer support. With Yellow messenger having a chatbot is made easy which can accommodate any of your use cases, be it –
Lead generation
Customer support
Responding to FAQs
Setting up a Telegram bot
Setting up a conversational bot in telegram is an easy process and Yellow messenger comes with the capabilities of making the bot as many users intuitive as possible. Telegram allows to set up the brand’s image and brand description.