The way businesses and consumers communicate has changed!
As per the research by Google, 75% of consumers now prefer to engage with a brand over private messaging channels versus traditional channels. And it is no surprise that enterprises are even more keen to explore a new way of talking to consumers.
With this new integration of chatbots atop RCS Business Messaging, we’re bringing you closer to 10X richer conversations with your customers, right from their SMS inbox.
Apart from RCS, we are also a part of Google’s program for Business Messages which enables us to offer our client’s customers an upgraded messaging experience through chatbots atop Google Search and Maps.
Read more about chatbots atop Google’s Business Messages here
Coming to the RCS Business Messages offering, right from customer service to promotional marketing, from notifications to transactions and loyalty, brands are unleashing the potential of RCS Business Messaging to connect with their customers in an interactive and personalized way, all from within their SMS box. RCS Business Messaging upgrades SMS with branding, rich media interactions, and analytics to make it a more conversational experience.
And the best part is about what businesses and enterprises will be able to do with RCS coupled with an AI-powered chatbot powered by Yellow Messenger!
I’m interested! What is RCS Messaging?
Rich Communication Services or RCS business messaging upgrades business SMS such as OTP, booking confirmation, notifications in our native messaging application with branding, rich media, interactivity, and analytics.
For example, an airline company can send a boarding pass embedded with an easy to navigate template, QR Code, Brand logo, images, and timesaving CTA’s like navigation Map.
Oh Cool! What are Google RCS’s Features?
Imagine your customer’s SMS inbox. But way more interactive!
Your brand’s chatbot in the consumer’s SMS inbox!
Traditional SMS does not support setting up automated messages via chatbot. But with RCS business messaging API, businesses can set up a chatbot in the text messaging application, taking SMS to a whole new level. This would help provide users with the information they require in real-time.
̶1̶6̶0̶ ̶C̶h̶a̶r̶a̶c̶t̶e̶r̶ – No more!
SMS is constrained by 160 characters, but RCS is not. The limited 160 characters offered by SMS constrained businesses till now, leading to missing information or having to provide links for an external landing page to convey their complete message. But through RCS Business Messaging, brands can send out notifications and OTP messages in the most innovative way and make messaging content more robust.
Send rich media
Businesses can attach images, videos, GIFs, etc to enrich the text messaging experience with their customers. Businesses do not have to use other API based messaging platforms for the same purpose. SMS has an open rate of 93%, making it the obvious choice for sending out business messages.
- Generating Better Content
- Organize Content is easier for viewing
Which industries are using chatbots atop RCS Business Messaging?
There are a few restricted and prohibited industry use-cases, but there are a lot of use-cases for every industry:
Retail: E-commerce expansion on SMS messaging platform; browsing, promotions, and complete transactions.
Banking and Insurance: Account updates, OTPs, account transactions, Suspicious account, Insurance premium updates, and payment, recommend right insurance products, compare insurance premiums, password setting, and new loans, credit card updates, etc.
Education: Mobile learning, talk to the professor, application management, and manage course schedules
Travel and Hospitality: Browse hotels and tickets, booking, send boarding pass, etc
Telecom: Send Bills, complete payment, customer support, new connection/product, etc.
Read-Estate: Sales, schedule appointments, customer support, etc
Media and Entertainment: Send digital newspapers, movie updates, booking tickets, etc.
What is the availability of RCS?
RCS continues to gain global traction with 90 operators launching it in 60 countries. With different manufacturers and software providers coming forth in support of RCS and helping it get launched with telephone operators, the biggest so far is Google and Samsung. Google is rolling out the new features afforded by RCS as chat and it is a part of the existing Android Messages app – alongside SMS and MMS.
|Albania||Europe||Telekom Albania (OTE)|
|Argentina||Latin America||Claro (America Movil)|
|Brazil||Latin America||Vivo (Telefonica)|
|Burkina Fasa||Sub-Saharan Africa||Orange|
|Canada||North America||Bell (BCE)|
|China||Greater China||China Mobile|
|Columbia||Latin America||Claro (America Movil)|
|Congo, Democratic Republic||Sub-Saharan Africa||Orange|
|Costa Rica||Latin America||Claro (America Movil)|
|Cote d’Ivoire||Sub-Saharan Africa||Orange|
|Denmark||Europe||Telekom (Deutsche Telekom)|
|Dominican Republic||Latin America||Claro (America Movil)|
|El Salvador||Latin America||Claro (America Movil)|
|France||Europe||SFR (Altice Europe)|
|Germany||Europe||Telekom (Deutsche Telekom)|
|Guatemala||Latin America||Claro/Movistar (America Movil)|
|Guinea||Sub-Saharan Africa||Orange (Sonatel)|
|Guinea-Bissau||Sub-Saharan Africa||Orange (Sonatel)|
|Hondruras||Latin America||Claro (America Movil)|
|India||Asia Pacific||Airtel (Bharti Airtel)|
|India||Asia Pacific||Reliance Jio (Reliance Industries)|
|Japan||Asia Pacific||NTT DOCOMO|
|Jordan||Middle East and North Africa||Orange (Jordan Telecom)|
|Korea, South||Asia Pacific||KT|
|Korea, South||Asia Pacific||LG Uplus|
|Korea, South||Asia Pacific||SK Telecom|
|Malaysia||Asia Pacific||Celcom (Axiata)|
|Mexico||Latin America||Movistar (Telefonica)|
|Mexico||Latin America||Telcel (América Móvil)|
|Morocco||Middle East and North Africa||Orange|
|New Zealand||Asia Pacific||Vodafone|
|Nicaragua||Latin America||Claro (America Movil)|
|Panama||Latin America||Clara (America Movil)|
|Paraguay||Latin America||Claro (America Movil)|
|Peru||Latin America||Claro (America Movil)|
|Philippines||Asia Pacific||Claro (America Movil)|
|Puerto Rico||Latin America||Claro (America Movil)|
|Romania||Europe||Telekom Romania (OTE)|
|Russian Federation||Europe||MTS (Sistema)|
|Senegal||Sub-Saharan Africa||Orange (Sonatel)|
|Slovakia||Europe||Slovak Telekom (Deutsche Telekom)|
|South Africa||Sub-Saharan Africa||Vodacom|
|Tunisia||Middle East and North Africa||Orange|
|Turkey||Middle East and North Africa||Vodafone|
|United States of America||North America||AT&T|
|United States of America||North America||Evolve Cellular|
|United States of America||North America||Google Fi|
|United States of America||North America||Illinois Valley Cellular|
|United States of America||North America||Sprint (SoftBank)|
|United States of America||North America||T-Mobile (Deutsche Telekom)|
|United States of America||North America||TracFone Wireless|
|United States of America||North America||U.S. Cellular|
|United States of America||North America||Verizon Wireless|
|Uruguay||Latin America||Claro (America Movil)|
GSMA predicts with the current traction, RCS will take over SMS in the near future and have the potential to engage a significant number of users. With 1.4 billion Android devices capable of receiving RCS messaging, and Samsung alone shipping out approximately 300 million new devices each year, RCS can double the engagement with business and be seen soon becoming the preferred communication channel!
Want to see this live in action?
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