The impact of COVID-19 has been at varying scales for various business sectors, types and sizes. The local commerce industry is no exception to that. In this article, we shall see the latest trends in local commerce, the challenges peaking up due to the global pandemic, and how a powerful solution of two-way conversational AI on top of Google business messaging comes to the rescue.
What Does Local Commerce Mean?
Local commerce is conventionally the type of consumer-merchant transaction in which a consumer walks into a physical store in a neighborhood, explores, and purchases products. Lately, there have been some crucial consumer trends that the local commerce industry should keep an eye on.
Online-to-offline: the local commerce 2.0